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Serving the Towns of Guilford, Branford and North Branford
Connex Credit Union Receives Three Awards
Posted on April 5th, 2017

​Connex Marketing and Electronic Services Specialist Roquita Johnson poses with one of the credit union’s three awards from the New England Financial Marketing Association.
Connex Credit Union recently received three awards, including a “Best in Class” recognition, at the 2017 New England Financial Marketing Association (NEFMA) Conference and Awards Show. NEFMA is one of America’s most respected trade associations and hosts this annual ceremony to honor its diverse group of members which includes more than 300 marketing executives from banks, credit unions and financial service companies.

The “Best in Class” distinction is NEFMA’s highest honor and hundreds of financial institutions and advertising agencies from across New England vied for the recognition. After analyzing the overarching effectiveness of all submissions from each institution, Connex was selected as the organization that best displays innovation and excellence in marketing.

Connex also received first place in the “Creative Assets – TV Category” for its commercials that aired throughout the region last summer, including during Olympic coverage. Additionally, the credit union collected second place in the “Website” category for its newly re-designed, innovative website which significantly improves the user-experience.

“These awards are a direct outcome of our dedicated marketing team striving to ensure our promotional efforts reach their maximum potential and continually propel our credit union forward,” said Louise Nestor, director of marketing, Connex Credit Union. “While we have witnessed results on a local level, it is truly a tremendous honor to receive recognition among our peers from an esteemed organization such as NEFMA.”

Furthermore, Connex’s achievements will be presented to thousands of New England banking, finance and real estate professionals when the complete list of winners is showcased in the April 17 issue of Banker & Tradesman and May edition of The Commercial Record.
For more information on Connex Credit Union, please visit
About Connex Credit Union:
As the Unbank, Connex Credit Union is one of Connecticut’s largest credit unions serving more than 48,000 members at 7 branches throughout greater New Haven. Headquartered in North Haven, Connecticut, Connex is a full-service member-owned credit union that offers members a full-range of financial services and products, including savings and loans, Unbank Checking, Smart Score credit score range, free online and mobile banking and more. Membership is open to anyone who lives, works, attends school or worships in New Haven, Hartford, Middlesex or Fairfield Counties. Connex Credit Union helps guide and improve members’ financial lives through the Connex Advocacy Promises: We will always work in your best interest; we will work with you to understand your goals, identify your financial needs and provide solutions to improve your life; and we will be responsive to you and make your experience simpler, faster and friendlier. It’s time to Unbank! For more information, please call 1-800-CR-UNION or visit

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